Part 2 · The investigation
Viz #2 — Capability matrix
The capabilities are there. Most are not where they should be.
✓
Present
Partial
Absent
★
Unique
Freename column
Lovable
Base44
Wix AI
Squarespace
TheyDo
Freename.ai
Discovery pre-build
✓
✓
✓
Customer journey thinking
✓
Persona analysis
✓
Brand identity gen
✓
✓
✓
✓
DNA / Business intel
✓
Backend hidden (auth+db)
✓
✓
✓
✓
Web3 + ICANN moat
★
★
Web3 + ICANN moat: unique to Freename. Every other capability is buried, partial, or default-off.
06 / 19
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